Grandes marcas, grandes dificultades lecciones aprendidas de los errores de otros

Bibliographic Details
Main Author: Trout, Jack (-)
Other Authors: Peralba, Raúl
Format: Book
Language:Castellano
Published: Madrid : McGraw-Hill cop. 2002
Series:Serie McGraw-Hill de management
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001987809706719
Description
Item Description:Tít. orig.: Big brands, big trouble
Physical Description:XIV, 182 p.; 23 cm
Bibliography:Índex
ISBN:9788448136185