Cita APA (7a ed.)

Zeithaml, V. A., & Bitner, M. J. (2003). Services marketing: Integrating customer focus across the firm (3rd ed.). McGraw-Hill/Irwin.

Cita Chicago Style (17a ed.)

Zeithaml, Valarie A., y Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. Boston: McGraw-Hill/Irwin, 2003.

Cita MLA (9a ed.)

Zeithaml, Valarie A., y Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 3rd ed. McGraw-Hill/Irwin, 2003.