Festival and events management an international arts and culture perspective
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier Butterworth-Heinemann
2004
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001928259706719 |
Tabla de Contenidos:
- Conté: Foreword / Peter Irvine
- Foreword / Peter Lederer
- 1. Introduction to arts, culture and leisure / Jane Ali-Knight and Martin Robertson
- 2. An overview of events management / Galal Salem, Eleri Jones and Nigel Morgan
- 3. Festivals, events and the destination / Ros Derrett
- 4. Event design and management: ritual sacrifice? / Steve Brown and Jane James
- 5. Visitor management for festivals and events / Ian Yeoman, Martin Robertson and Una McMahon-Beattie
- 6. Service quality and managing your people / Siobhan Drummond and Heather Anderson
- 7. Implications and use of information technology within events / Karl Knox
- 8. Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing / Martin Robertson and Kenneth MacMillan Wardrop
- 9. Marketing information for the events industry / Emma Wood
- 10. Merchandising and retail / Stephen A. Doyle
- 11. Festival and event catering operations / Kevin Fields and Paul Stansbie
- 12. Principles and applications in ticketing and reservations management / Zuleika Beaven and Chantal Laws
- 13. The potential for revenue management in festivals and events / Una McMahon-Beattie and Ian Yeoman
- 14. Politics, public policy and the destination / C. Michael Hall and Kristy Rusher
- 15. Event management for the arts: a New Zealand perspective / Lee Harrison and Fiona McDonald
- 16. The economics and evaluation of festivals and events / Jack Carlsen
- 17. A strategic approach for the use of sponsorship in the events industry, in search of a return on investment / Guy R. Masterman
- 18. The behavioural aspects of financial management / Razaq Raj
- 19. Risk and decision making in events management / Phyllis Laybourn
- 20. Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival / Peter Mason and John Beaumont-Kerridge
- 21. Wine tourism events: Apulia, Italy / Marina Novelli
- 22. Edinburgh's Winter Festival / Kenneth MacMillan Wardrop and Martin Robertson
- 23. Sponsorship, funding and strategic function: Carling Festival and V-Festival / Paul Walters and Razaq Raj
- 24. The Anglesey Sea Symposium, UK / Lester D. Matthews
- 25. A critical examination of Sydney's 2000 Olympic Games / Gordon Waitt
- Conté: estudis de casos
