Cita APA (7a ed.)

Kotler, P., Bowen, J., & Makens, J. C. (2010). Marketing for hospitality and tourism (5th ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip, John Bowen, y James C. Makens. Marketing for Hospitality and Tourism. 5th ed. Upper Saddle River, NJ: Prentice-Hall, 2010.

Cita MLA (9a ed.)

Kotler, Philip, et al. Marketing for Hospitality and Tourism. 5th ed. Prentice-Hall, 2010.