Cita APA (7a ed.)

Keegan, W. J., & Schlegelmilch, B. B. (2001). Global marketing management: A European perspective. Financial Times Prentice Hall : Pearson Education Limited.

Cita Chicago Style (17a ed.)

Keegan, Warren J., y Bodo B. Schlegelmilch. Global Marketing Management: A European Perspective. Harlow: Financial Times Prentice Hall : Pearson Education Limited, 2001.

Cita MLA (9a ed.)

Keegan, Warren J., y Bodo B. Schlegelmilch. Global Marketing Management: A European Perspective. Financial Times Prentice Hall : Pearson Education Limited, 2001.