Advertising and promotion an integrated marketing communications approach
| Main Author: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
London :
SAGE Publications
cop. 2010
|
| Edition: | 2nd ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001766699706719 |
| Physical Description: | XV, 333 p., [8] p. de làm. : il. col. ; 25 cm |
|---|---|
| Bibliography: | Referències bibliogràfiques. Índex |
| ISBN: | 9781849201469 |
