Hackley, C. E. (2010). Advertising and promotion: An integrated marketing communications approach (2nd ed.). SAGE Publications.
Cita Chicago Style (17a ed.)Hackley, Christopher E. Advertising and Promotion: An Integrated Marketing Communications Approach. 2nd ed. London: SAGE Publications, 2010.
Cita MLA (9a ed.)Hackley, Christopher E. Advertising and Promotion: An Integrated Marketing Communications Approach. 2nd ed. SAGE Publications, 2010.
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