Cita APA (7a ed.)

Cateora, P. R., & Graham, J. L. (2002). International marketing (11th ed.). McGraw Hill : McGraw Hill.

Cita Chicago Style (17a ed.)

Cateora, Philip R., y John L. Graham. International Marketing. 11th ed. New York: McGraw Hill : McGraw Hill, 2002.

Cita MLA (9a ed.)

Cateora, Philip R., y John L. Graham. International Marketing. 11th ed. McGraw Hill : McGraw Hill, 2002.