Strategic brand management building, measuring, and managing brand equity
| Main Author: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
New Jersey :
Prentice Hall
cop. 1998
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001730789706719 |
| Physical Description: | XXV, 635, A-15, B-23, C-26, D-19, E-20, EP-1, CR-2, I-12 p. ; 24 cm |
|---|---|
| Bibliography: | Índex |
| ISBN: | 9780131201156 |
