APA (7th ed.) Citation

Keller, K. L. (1998). Strategic brand management: Building, measuring, and managing brand equity. Prentice Hall.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. New Jersey: Prentice Hall, 1998.

MLA (9th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, 1998.