Creativity in product innovation

Bibliographic Details
Main Author: Goldenberg, Jacob, 1962- (-)
Other Authors: Mazursky, David
Format: Book
Language:Inglés
Published: Cambridge : Cambridge University Press 2002
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001673909706719
Description
Item Description:Reimpressions: 2003, 2008
Physical Description:XII, 224 p. ; 24 cm
ISBN:9780521002493
9780521800891