Marketing research

Bibliographic Details
Main Author: Lehmann, Donald R. (-)
Other Authors: Gupta, Sushil K., Steckel, Joel H.
Format: Book
Language:Inglés
Published: Reading, Mass. ; Madrid : Addison Wesley cop. 1998
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001660279706719
Description
Item Description:Índexs p. 759-780
Physical Description:XX, 780 p. ; 25 cm
Bibliography:Bibliografia
ISBN:9780321014160