Cita APA (7a ed.)

Lehmann, D. R., Gupta, S. K., & Steckel, J. H. (1998). Marketing research. Addison Wesley.

Cita Chicago Style (17a ed.)

Lehmann, Donald R., Sushil K. Gupta, y Joel H. Steckel. Marketing Research. Reading, Mass. ; Madrid: Addison Wesley, 1998.

Cita MLA (9a ed.)

Lehmann, Donald R., et al. Marketing Research. Addison Wesley, 1998.