APA (7th ed.) Citation

Keegan, W. J. (1999). Global marketing management (6th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Global Marketing Management. 6th ed. Upper Saddle River, N.J.: Prentice Hall, 1999.

MLA (9th ed.) Citation

Keegan, Warren J. Global Marketing Management. 6th ed. Prentice Hall, 1999.