Portfolio-based segmentation and consumer behavior : : empirical evidence and methodological issues

Portfolio-based segmentation and consumer behavior : empirical evidence and methodological issues

Detalles Bibliográficos
Autor principal: Gunnarsson, Jonas (-)
Formato: Libro
Idioma:Inglés
Publicado: Stockholm : Stockholm School of Economics. Economic Research Institute cop. 1999
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001622709706719

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