Comfort, J., & Brieger, N. (1992). Marketing. Prentice-Hall.
Cita Chicago Style (17a ed.)Comfort, Jeremy, y Nick Brieger. Marketing. New York: Prentice-Hall, 1992.
Cita MLA (9a ed.)Comfort, Jeremy, y Nick Brieger. Marketing. Prentice-Hall, 1992.
Precaución: Estas citas no son 100% exactas.