Improving customer satisfaction, loyalty, and profit an integrated measurement and management system

Bibliographic Details
Main Author: Johnson, Michael D. (-)
Other Authors: Gustafsson, Anders
Format: Book
Language:Inglés
Published: San Francisco, CA. : Jossey-Bass cop. 2000
Series:University of Michigan Business School management series
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001579439706719
Description
Physical Description:XV, 214 p. : il.; 24 cm
Bibliography:Bibliografia p. 199-205
ISBN:9780787953102