Cita APA (7a ed.)

(1994). Pocket marketing: : the essentials of successful marketing from A to Z (2nd ed.). The Economist.

Cita Chicago Style (17a ed.)

Pocket Marketing: : The Essentials of Successful Marketing from A to Z. 2nd ed. London: The Economist, 1994.

Cita MLA (9a ed.)

Pocket Marketing: : The Essentials of Successful Marketing from A to Z. 2nd ed. The Economist, 1994.