Beyond customer satisfaction to customer loyalty : the key to greater profitability
Autor principal: | |
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Formato: | Libro |
Idioma: | Inglés |
Publicado: |
New York :
American Management Association
cop. 1996
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Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001149049706719 |