APA (7th ed.) Citation

Bhote, K. R. (1996). Beyond customer satisfaction to customer loyalty: : the key to greater profitability. American Management Association.

Chicago Style (17th ed.) Citation

Bhote, Keki R. Beyond Customer Satisfaction to Customer Loyalty: : The Key to Greater Profitability. New York: American Management Association, 1996.

MLA (9th ed.) Citation

Bhote, Keki R. Beyond Customer Satisfaction to Customer Loyalty: : The Key to Greater Profitability. American Management Association, 1996.