Cita APA (7a ed.)

Keegan, W. J. (1997). Marketing global (5a ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Keegan, Warren J. Marketing Global. 5a ed. Madrid: Prentice Hall, 1997.

Cita MLA (9a ed.)

Keegan, Warren J. Marketing Global. 5a ed. Prentice Hall, 1997.