Cita APA (7a ed.)

Keegan, W. J. (1995). Global marketing management (5th ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Keegan, Warren J. Global Marketing Management. 5th ed. Englewood Cliffs (N.J.): Prentice-Hall, 1995.

Cita MLA (9a ed.)

Keegan, Warren J. Global Marketing Management. 5th ed. Prentice-Hall, 1995.