Casos prácticos de márketing

Bibliographic Details
Main Author: Lambin, Jean-Jacques, 1933- (-)
Other Authors: Lado, Nora, Rivera Camino, Jaime, Mollá Descals, Alejandro
Format: Book
Language:Castellano
Published: Madrid [etc.] : McGraw-Hill cop. 1995
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001024689706719
Description
Item Description:Reimpressió: 1998, 2003
Trad. de: Problèmes de marketing. 20 études de cas
Physical Description:XIX, 427 p. : il., gràf. ; 24 cm
ISBN:9788448116491