Marketing estratégico

Bibliographic Details
Main Author: Lambin, Jean-Jacques, 1933- (-)
Format: Book
Language:Castellano
Published: Madrid [etc.] : McGraw-Hill cop. 1995
Edition:3a ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001023519706719
Description
Item Description:Reimpressions: 1996, 1997
Physical Description:xxxiii, 610 p. : gràf. ; 24 cm
Bibliography:Bibliografia. Índex
ISBN:9788448116118