Design and marketing of new products

Bibliographic Details
Main Author: Urban, Glen L. (-)
Other Authors: Hauser, John R.
Format: Book
Language:Inglés
Published: Englewood Cliffs (N.J.) : Prentice-Hall cop. 1993
Edition:2nd ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991000882849706719
Description
Physical Description:XXVII, 701 p. : il., taules, gràf. ; 24 cm
Bibliography:Bibliografia. Índex
ISBN:9780132015677