Koschnick, W. J. (1994). Encyclopedic dictionary marketing: = Enzyklopadisches Worterbuch Marketing. K.G. Saur.
Cita Chicago Style (17a ed.)Koschnick, Wolfgang J. Encyclopedic Dictionary Marketing: = Enzyklopadisches Worterbuch Marketing. Munchen [etc.]: K.G. Saur, 1994.
Cita MLA (9a ed.)Koschnick, Wolfgang J. Encyclopedic Dictionary Marketing: = Enzyklopadisches Worterbuch Marketing. K.G. Saur, 1994.
Precaución: Estas citas no son 100% exactas.