Marketing management and strategy

Bibliographic Details
Main Author: Doyle, Peter (-)
Format: Book
Language:Inglés
Published: New York [etc.] : Prentice Hall 1994
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991000807419706719
Description
Physical Description:XVII, 410 p.; 24 cm
Bibliography:Inclou referències bibliogràfiques i index
ISBN:9780130653505