Cita APA (7a ed.)

Doyle, P. (1994). Marketing management and strategy. Prentice Hall.

Cita Chicago Style (17a ed.)

Doyle, Peter. Marketing Management and Strategy. New York [etc.]: Prentice Hall, 1994.

Cita MLA (9a ed.)

Doyle, Peter. Marketing Management and Strategy. Prentice Hall, 1994.