Winning at new products accelerating the process from idea to launch

Bibliographic Details
Main Author: Cooper, Robert G. (-)
Format: Book
Language:Inglés
Published: Reading, Mass. [etc.] : Addison-Wesley cop. 1993
Edition:2nd ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991000734109706719
Description
Physical Description:XIII, 358 p. : gràf.; 24 cm
Bibliography:Bibliografia. Índex
ISBN:9780201563818