Marketing research measurement and method : a text with cases

Bibliographic Details
Main Author: Tull, Donald S. (-)
Other Authors: Hawkins, Del I.
Format: Book
Language:Inglés
Published: New York [etc.] : MacMillan [etc.] cop. 1993
Edition:6th ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991000703079706719

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