Basic marketing : a global-managerial approach

Bibliographic Details
Main Author: MacCarthy, E. Jerome (-)
Other Authors: Perreault, William D.
Format: Microfilm
Language:Inglés
Published: Boston : Irwin 1993
Edition:11th ed
Series:Irwin series in marketing
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991000655659706719
Description
Item Description:Índex p. I-1/I-15
Physical Description:XXII, 763, I-15, G-14 : il. col. ; 26 cm
Bibliography:Bibliografia
ISBN:9780256128772