APA (7th ed.) Citation

MacCarthy, E. J., & Perreault, W. D. (1993). Basic marketing: : a global-managerial approach (11th ed.). Irwin.

Chicago Style (17th ed.) Citation

MacCarthy, E. Jerome, and William D. Perreault. Basic Marketing: : A Global-managerial Approach. 11th ed. Boston: Irwin, 1993.

MLA (9th ed.) Citation

MacCarthy, E. Jerome, and William D. Perreault. Basic Marketing: : A Global-managerial Approach. 11th ed. Irwin, 1993.

Warning: These citations may not always be 100% accurate.