Posicionamiento
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Microfilm |
| Language: | Castellano |
| Published: |
Madrid [etc.] :
McGraw Hill
D.L. 1997
|
| Edition: | Ed. rev |
| Series: | Serie McGraw-Hill de management
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991000612339706719 |
| Item Description: | Índex A coberta apareix: El concepto que ha revolucionado la comunicación publicitaria y el marketing Títol original: Positioning: The Battle for your mind |
|---|---|
| Physical Description: | XIX, 155 p. ; 22 cm |
| ISBN: | 9788476155660 |
