Promotional strategy managing the marketing communications process
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Inglés |
| Published: |
Homewood :
Irwin
1991
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| Edition: | 7th ed |
| Series: | Irwin series in marketing
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991000371719706719 |
| ISBN: | 9780256082043 |
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