APA (7th ed.) Citation

Rapp, S., & Collins, T. L. (1987). Maximarketing: The new direction in advertising, promotion, and marketing strategy. McGraw-Hill Book Company.

Chicago Style (17th ed.) Citation

Rapp, Stan, and Thomas L. Collins. Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy. New York [etc.]: McGraw-Hill Book Company, 1987.

MLA (9th ed.) Citation

Rapp, Stan, and Thomas L. Collins. Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy. McGraw-Hill Book Company, 1987.