APA (7th ed.) Citation

Robertson, T. S., & Kassarjian, H. H. (1991). Handbook of consumer behavior. Prentice-Hall.

Chicago Style (17th ed.) Citation

Robertson, Thomas S., and Harold H. Kassarjian. Handbook of Consumer Behavior. Englewood Cliffs (N.J.): Prentice-Hall, 1991.

MLA (9th ed.) Citation

Robertson, Thomas S., and Harold H. Kassarjian. Handbook of Consumer Behavior. Prentice-Hall, 1991.