Servucción el marketing de servicios

Bibliographic Details
Main Author: Eiglier, Pierre (-)
Other Authors: Langeard, Eric (tr), Mollá Descals, Alejandro, tr
Format: Book
Language:Castellano
Published: Madrid [etc.] : McGraw-Hill cop. 1989
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991000233829706719
Description
Item Description:Reimpressions: 1992, 1993, 1996, 1998, 2000
Tít. orig.: Servuction : le marketing des services
Physical Description:XIX, 220 p. : il. ; 24 cm
ISBN:9788476153277