Glossary of marketing terms
| Main Author: | |
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| Corporate Authors: | , |
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Oxford :
Heinemann
1987
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| Edition: | 3rd ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991000154609706719 |
| Item Description: | A la portada: Published on behalf of the Institute of Martketing and the CAM Foundation Reimpressions: 1988 |
|---|---|
| Physical Description: | IX, 206 p. ; 19 cm |
| ISBN: | 9780434918591 |
