Creating the corporate soul the rise of public relations and corporate imagery in american big business
| Otros Autores: | |
|---|---|
| Formato: | 991006410689706719 |
| Idioma: | Inglés |
| Publicado: |
Berkeley, California :
The University of California Press
2000
|
| Edición: | First paperback printing |
| Materias: | |
| Ver en Biblioteca Pública Episcopal del Seminario de Barcelona: | https://csuc-instb.primo.exlibrisgroup.com/discovery/search?query=any,contains,991002964651806707&tab=BPEBcat&search_scope=BPEB&vid=34CSUC_INSTB:BPEB&offset=0 |
Tabla de Contenidos:
- Conté: Confessions and rebuttals: the plight of th soulless corporation
- AT&T: the vision of a loved monopoly
- Corporate morale in war and peace: advocacy, industrial statesmanship, and humaization
- A "corporation consciousness": General Motors, General Electric, and the Bruce Barton formula
- To be an institution: the service ideal and the institutional style
- The 1930s: save the system
- The corporations com to the fair: the visit to the factory transformed
- Little towns and big corporations: the wartime imagery of a nation united
