Cita APA (7a ed.)

Marchand, R. (2000). Creating the corporate soul: The rise of public relations and corporate imagery in american big business (First paperback printing.). The University of California Press.

Cita Chicago Style (17a ed.)

Marchand, Roland. Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. First paperback printing. Berkeley, California: The University of California Press, 2000.

Cita MLA (9a ed.)

Marchand, Roland. Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. First paperback printing. The University of California Press, 2000.