Laurence Vincent

Laurence Vincent is an American author, professor, marketer and public speaker. He has written two books on brand marketing. He is an Associate Professor of the Practice of Marketing at the USC Marshall School of Business. He served as Chief Branding Officer of United Talent Agency and founded UTA Brand Studio. Provided by Wikipedia
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  1. 1
    Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
    by Vincent, Laurence
    Published 2012
    Other Authors: “…Vincent, Laurence…”
    eBook
  2. 2
    Legendary brands : unleashing the power of storytelling to create a winning marketing strategy
    by Vincent, Laurence
    Published 2002
    Other Authors: “…Vincent, Laurence…”
    Book

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