Showing 1 - 2 results of 2 for search 'Sethuraman, Raj', query time: 0.01s Refine Results
  1. 1
    What makes consumers pay more for national brands than for store brands : image or quality?
    by Sethuraman, Raj
    Published 2000
    Other Authors: “…Sethuraman, Raj…”
    Book
  2. 2
    Advances in national brand and private label marketing : Second International Conference, 2015
    Published 2015
    Other Authors:
    Book

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