Jay Schulberg

Jay William Schulberg (July 17, 1939 – January 12, 2005) was an American advertising executive who had chief creative positions at both Ogilvy & Mather and Bozell Worldwide, with an approach to developing concise ads with memorable taglines. He was responsible for creating many notable advertising campaigns including the Got Milk? milk mustache campaign, the "Excedrin Headache" that could only be cured by the "extra-strength pain reliever", and the American Express" Don't Leave Home Without It" campaign with Karl Malden as spokesman. Provided by Wikipedia