Showing 1 - 4 results of 4 for search 'Park, C. Whan', query time: 0.02s Refine Results
  1. 1
    Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions
    by Park, C. Whan
    Published 1999
    Other Authors: “…Park, C. Whan…”
    Book
  2. 2
    Marketing theory and applications
    Other Authors: “…Park, C. Whan…”
    Book
  3. 3
    Cross-functional product development teams and the innovativeness of new consumer products
    by Sethi, Rajesh
    Published 2001
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    Book
  4. 4
    Handbook of brand relationships
    Published 2009
    Other Authors:
    Universidad Loyola - Universidad Loyola Granada (Other Sources: Biblioteca de la Universidad Pontificia de Salamanca)
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    eBook

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