Showing 1 - 2 results of 2 for search 'Mela, Carl F.', query time: 0.01s Refine Results
  1. 1
    The long-term impact of promotion and advertising on consumer brand choice
    by Mela, Carl F.
    Published 1996
    Other Authors: “…Mela, Carl F.…”
    Book
  2. 2
    Managing advertising and promotion for long-run profitability
    by Jedidi, Kamel
    Published 1998
    Other Authors:
    Book

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