Pattie Maes

She holds bachelor's degree in computer science and PhD degree in AI from the Vrije Universiteit Brussel in Belgium. She did post-graduate work at MIT under Rodney Brooks and Marvin Minsky.
Maes launched the Software Agents Group at the Lab in 1991. One of the main projects from the group was the Helpful Online Music Recommendations (HOMR), later renamed “Ringo” in 1994. Users would rate a random sampling of music artists on a scale from 1 to 7. This creates a user profile. The system would look for similar users preference profiles, and email recommendations to the users of what the users might also enjoy. This was an early example of collaborative filtering recommender system. It led to Firefly, the first commercial music recommendation website, launched in 1995-10. It was launched from the Lab, since the existing companies doubted that collaborative filtering was commercially viable. It was an early example of social media.
Maes' areas of expertise are human–computer interaction, intelligent interfaces and ubiquitous computing. Maes is the editor of three books, and is an editorial board member and reviewer for numerous professional journals and conferences.
Currently she leads the Fluid Interfaces group at the Lab, which focuses on technological cognitive augmentation.
She has received several awards: Newsweek magazine named her one of the "100 people for the new century"; TIME Digital selected her as a member of the ''Cyber-Elite'' (the top 50 technological pioneers of the high-tech world); the World Economic Forum honored her with the title Global Leader for Tomorrow; Ars Electronica awarded her the 1995 World Wide Web category prize; and in 2000 she was recognized with the ''Lifetime Achievement Award'' by the Massachusetts Interactive Media Council. A former model in Belgium, Maes was listed in People Magazine's annual 50 Most Beautiful People feature in 1997.
Maes is married to computer graphics researcher Karl Sims. Provided by Wikipedia