Showing 1 - 7 results of 7 for search 'MacInnis, Deborah J.', query time: 0.02s Refine Results
  1. 1
    Assessing when increased media weight helps sales of real-world brands
    by MacInnis, Deborah J.
    Published 2002
    Other Authors: “…MacInnis, Deborah J.…”
    Book
  2. 2
    Consumer behavior
    by Hoyer, Wayne D.
    Published 2010
    Other Authors:
    Book
  3. 3
    Consumer behavior
    by Hoyer, Wayne D.
    Published 2001
    Other Authors:
    Book
  4. 4
    The brand benefits playbook : why customers aren't buying what you're selling -- and what to do about it
    Published 2024
    Other Authors:
    Nonmusical Recording
  5. 5
    Handbook of brand relationships
    Published 2009
    Other Authors: “…MacInnis, Deborah J.…”
    Universidad Loyola - Universidad Loyola Granada (Other Sources: Biblioteca de la Universidad Pontificia de Salamanca)
    Get full text
    eBook
  6. 6
    Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions
    by Park, C. Whan
    Published 1999
    Other Authors:
    Book
  7. 7
    Comportamiento del consumidor
    Published 2018
    Other Authors:
    Book

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