E. St. Elmo Lewis

Elias St. Elmo Lewis (March 23, 1872 – March 18, 1948) was an American advertising advocate. He wrote and spoke prolifically about the potential of advertising to educate the public. He was inducted into the Advertising Hall of Fame posthumously, in 1951. He is the author of AIDA marketing model. Provided by Wikipedia
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    Pour tirer le meilleur parti des affaires : quelques observations concernant l'application de ka méthode scientifique à la pratique des affaires
    by Lewis, E. St. Elmo
    Published 1923
    Other Authors: “…Lewis, E. St. Elmo…”
    Book

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