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Krishna, Aradhna
Aradhna Krishna
Aradhna Krishna
is an
Indian-American
academic
focused on
marketing
. ''
Harvard Business Review
'' recently acknowledged her as "the foremost expert in the field" of
sensory marketing
. She is the Dwight F. Benton Professor of Marketing at the
Ross School of Business
at the
University of Michigan
. She was awarded as a fellow of the
Society for Consumer Psychology
, the organization's highest honor, in recognition of her contributions to consumer psychology.
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Customer sense how the 5 senses influence buying behavior
by
Krishna, Aradhna
Published 2013
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Related Subjects
Comportamiento del consumidor
Marketing
aspectos psicológicos