Aradhna Krishna

Krishna in 2013 Aradhna Krishna is an Indian-American academic focused on marketing. ''Harvard Business Review'' recently acknowledged her as "the foremost expert in the field" of sensory marketing. She is the Dwight F. Benton Professor of Marketing at the Ross School of Business at the University of Michigan. She was awarded as a fellow of the Society for Consumer Psychology, the organization's highest honor, in recognition of her contributions to consumer psychology. Provided by Wikipedia
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    by Krishna, Aradhna
    Published 2013
    Other Authors: “…Krishna, Aradhna…”
    Book