Showing 1 - 3 results of 3 for search 'Gupta, Sunil, 1958-', query time: 0.01s Refine Results
  1. 1
    Valuing customers
    by Gupta, Sunil, 1958-
    Published 2001
    Other Authors: “…Gupta, Sunil, 1958-…”
    Book
  2. 2
    Commercial adoption of advances in the analysis of scanner data
    by Bucklin, Randolph E.
    Published 1998
    Other Authors:
    Book
  3. 3
    The long-term impact of promotion and advertising on consumer brand choice
    by Mela, Carl F.
    Published 1996
    Other Authors:
    Book

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